This image is part of many created by Billington Cartmell Brands agency and is used to advertise the latest ‘Talk to FRANK’ campaign. It’s purpose is to warn and help young people of the dangers of drug use. The Image theme is a strong one, I like the way each head of the bodies shown symbolizes a specific drug and depicts the negative effects of them.
Simple but effective, it catches your eye and stirs a thought in the viewer instantly. The way they convey the cocaine addicted but showing a big headed character is genius, symbolizing the arrogant, big headed side effect of that particular drug.
I have a friend who works for the BCL agency who created this visual and they have a very impressive client list with a strong success rate having won agency of they year. I’m very fond of the simple but effective approach to presenting a brand or conveying a message.
For example this image to the left was used in a Carlsberg, Wembley Stadium press ad and won BCL the agency of the year award. Simple but so effective, it just takes a really sharp but simple idea to strike advertising gold.