Billington Cartmell Agency-Talk to ‘FRANK’ / Carlsberg advertisements

This image is part of many created by Billington Cartmell Brands agency and is used to advertise the latest ‘Talk to FRANK’ campaign. It’s purpose is to warn and help young people of the dangers of drug use. The Image theme is a strong one, I like the way each head of the bodies shown symbolizes a specific drug and depicts the negative effects of them.

Simple but effective, it catches your eye and stirs a thought in the viewer instantly. The way they convey the cocaine addicted but showing a big headed character is genius, symbolizing the arrogant, big headed side effect of that particular drug.

I have a friend who works for the BCL agency who created this visual and they have a very impressive client list with a strong success rate having won agency of they year. I’m very fond of the simple but effective approach to presenting a brand or conveying a message.

For example this image to the left was used in a Carlsberg, Wembley Stadium press ad and won BCL the agency of the year award. Simple but so effective, it just takes a really sharp but simple idea to strike advertising gold.


About High Velocity Trifle

My friends call me Sammy Lee but I was born Lee Tomlinson, I play drums in loads of bands and have done since I was 12, music is an obsession of mine, I try to balance it with my other love which is design; digital / hand drawn illustration / photography / video... I love to be creative and get excited when I see other peoples clever use of imagery, whether it be a piece of graffiti, a billboard, a magazine advertisement, brand logo design, an original/against the grain adornment of style, not to mention a well executed shamrock in the head of a pint of Guinness... What? Music and design share many similarities and as a working musician and design degree student I intend on creating work that depicts this as I try to establish myself as a graphic designer. I studied graphic design at ND level after leaving school and since then I have concentrated my efforts on playing music- this has been frustrating to say the least but also given me some incredible moments to cherish- I have some road stories and varied success with a few artists. The music industry leaves you with a very sour, synthetic taste after a while... Kinda like Sambuca but less flammable, but I was fortunate to record in many of London's legendary studio's and play in some great venues. After nearly ten years of sacrificing a decent wage (and occupation) playing music full time, I now want to focus more on my design work and put more of my artistic energy into this area/platform from which to be creative. There will always be critics and confidence breakers in every creative field but at least with creative design you don't have to deal with LSD (lead singer disease) ego platforms, dodgy promoters, touring up and down the country with hairy smelly wannabe rock stars and lugging instruments too and fro setting up only to find out the total attendance at that particular gig is the bar staff and the support band... I don't agree with that in the workplace!
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