My frustration over concert advertisement design!

As an avid concert goer I have always flicked to the back of any music magazine to see the live listings- this has been a ritual of mine since I was about 10 or 11. If I saw a concert advertised that I would hope to attend I would cut out the ad and stick it on my wall. After the gig I would keep the ad, ticket and any other souvenirs together. I now have far too many to mention here but amongst them, rarely are any well designed advertisements, they all seem to of been flung together in a matter of seconds and sent to the publication to print.

I would stare longingly at these ads as the specific  concert date would approach and my excitement would build until the day arrived and I would hop on a train to London and que outside the venue for hours, camera in hand ready to secure a place, on the front barrier (I nearly died at a Michael Jackson concert at Wembley in 1997 as a result of this, but thats another story) So as you can imagine these Concert advertisements became treasured items, why oh why are they so graphically crap? There are however some exceptions! I recently saw this Ozzy concert advertisement and thought hmmm, that’s more like it- Simple, no text clutter, a decent image that isn’t the latest album artwork of just the band logo and it actually looks pretty cool in my opinion.

I know the criteria needed for an ad of this nature limits certain artistic creativity but non the less, there are ways of catching peoples eye and attention other than simply using a big name logo or a mug shot of a pretty face! Of course the hey day for this medium was the mid-late 60’s when concert advertisements were perceived as true art, they often used the text to create an image or imagery and as was the case then, most concerts had quite a selection of bands on on the bill and so with all this text information vital to the ad the creators combined it and made the very best out of it creating such heavily psychedelic influenced imagery as the poster shown here-

I will get much further into this field later on, there are far to many great examples to mention now but it would also be good to shown just how dreary, lazy and boring some ads can be- in my opinion a concert advertisement should give some indication of what your buying a ticket for, it should promote atmosphere and instill excitement!

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About High Velocity Trifle

My friends call me Sammy Lee but I was born Lee Tomlinson, I play drums in loads of bands and have done since I was 12, music is an obsession of mine, I try to balance it with my other love which is design; digital / hand drawn illustration / photography / video... I love to be creative and get excited when I see other peoples clever use of imagery, whether it be a piece of graffiti, a billboard, a magazine advertisement, brand logo design, an original/against the grain adornment of style, not to mention a well executed shamrock in the head of a pint of Guinness... What? Music and design share many similarities and as a working musician and design degree student I intend on creating work that depicts this as I try to establish myself as a graphic designer. I studied graphic design at ND level after leaving school and since then I have concentrated my efforts on playing music- this has been frustrating to say the least but also given me some incredible moments to cherish- I have some road stories and varied success with a few artists. The music industry leaves you with a very sour, synthetic taste after a while... Kinda like Sambuca but less flammable, but I was fortunate to record in many of London's legendary studio's and play in some great venues. After nearly ten years of sacrificing a decent wage (and occupation) playing music full time, I now want to focus more on my design work and put more of my artistic energy into this area/platform from which to be creative. There will always be critics and confidence breakers in every creative field but at least with creative design you don't have to deal with LSD (lead singer disease) ego platforms, dodgy promoters, touring up and down the country with hairy smelly wannabe rock stars and lugging instruments too and fro setting up only to find out the total attendance at that particular gig is the bar staff and the support band... I don't agree with that in the workplace!
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