As an avid concert goer I have always flicked to the back of any music magazine to see the live listings- this has been a ritual of mine since I was about 10 or 11. If I saw a concert advertised that I would hope to attend I would cut out the ad and stick it on my wall. After the gig I would keep the ad, ticket and any other souvenirs together. I now have far too many to mention here but amongst them, rarely are any well designed advertisements, they all seem to of been flung together in a matter of seconds and sent to the publication to print.
I would stare longingly at these ads as the specific concert date would approach and my excitement would build until the day arrived and I would hop on a train to London and que outside the venue for hours, camera in hand ready to secure a place, on the front barrier (I nearly died at a Michael Jackson concert at Wembley in 1997 as a result of this, but thats another story) So as you can imagine these Concert advertisements became treasured items, why oh why are they so graphically crap? There are however some exceptions! I recently saw this Ozzy concert advertisement and thought hmmm, that’s more like it- Simple, no text clutter, a decent image that isn’t the latest album artwork of just the band logo and it actually looks pretty cool in my opinion.
I know the criteria needed for an ad of this nature limits certain artistic creativity but non the less, there are ways of catching peoples eye and attention other than simply using a big name logo or a mug shot of a pretty face! Of course the hey day for this medium was the mid-late 60’s when concert advertisements were perceived as true art, they often used the text to create an image or imagery and as was the case then, most concerts had quite a selection of bands on on the bill and so with all this text information vital to the ad the creators combined it and made the very best out of it creating such heavily psychedelic influenced imagery as the poster shown here-
I will get much further into this field later on, there are far to many great examples to mention now but it would also be good to shown just how dreary, lazy and boring some ads can be- in my opinion a concert advertisement should give some indication of what your buying a ticket for, it should promote atmosphere and instill excitement!